Our work
Vital focuses on three moments that shape women's lives — menstruation, maternal health, and menopause — advancing each through education, advocacy, and equitable access to care.
10 10 10
Ten minutes a day. Ten weeks. Ten women beside you. That's the whole thing.
Our first app puts movement within reach of every woman: ten minutes a day, ten weeks, ten women beside you. Free, private, and built for showing up together.
Menstruation
Half the population menstruates, yet stigma and cost still stand between too many women and girls and their basic health.
- Menstrual health education in schools and communities
- Fighting period poverty with access to free products
- Breaking stigma through open conversation and campaigns
Maternal health
Pregnancy, birth, and postpartum are transformative — and too often under-supported. We work for care that carries women through all of it.
- Trusted, evidence-based information for every stage of pregnancy
- Advocacy for better perinatal and postpartum care
- Community support so no new mother navigates it alone
Menopause
Menopause has been overlooked by research, workplaces, and health systems for far too long. We're changing that.
- Raising awareness and normalizing the conversation
- Pushing for menopause-informed workplaces and policy
- Connecting women with credible information and care
Education
Clear, evidence-based information that helps women understand their bodies and advocate for themselves.
Advocacy
Working with policymakers, workplaces, and health systems to close the gaps in women's health.
Equitable access
Making sure support and care reach every woman — regardless of income, background, or postal code.